Cali Wins This Round

Nocturnal- beast of the night or a South Street skate shop?

Do the Dew and it’s a little of both.

The legendary Philadelphia skate shop just added to it’s gnarly repertoire, by designing cans.

Mountain Dew cans that is. Nocturnal was one of seven finalists in the King of the Mountain Dew Green Label Art Shop Series contest.

Professional skateboarders Kerry Getz and Mark Brandstetter founded Nocturnal in 2000 and along with artist J. Strickland their can design bunny hopped them into the regional finals and almost landed them smack dab on a can of Dew in 2011.

The contest was inspired by pro skateboarder Paul Rodriguez, and renowned skate artist Don Pendleton. The nation wide contest featured skate shops throughout the country but only one shop could brand their can and win the $10,000 prize.

Alas, 2010 wasn’t the year for the cup, er, can for Philadelphia as Cali’s Street Science Skate Shop took the honors.

If Philadelphia has anything to say about it, that’ll be the last time the city gets knocked of by a West Coast rival.

Besides Philadelphia’s still talking soda tax anyway.

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s